NASCAR Won the TV Viewership Fight on Sunday but May Be - Sportscasting Looking at the change of viewership from a 1 oclock start time to a 3 oclock start, it seems almost silly not to cater to that audience where you have a bigger opportunity for growth. If we go back to 2013, there was a hot market for sports cable channels and NASCAR was the beneficiary of that hot market. Ryan Truex wins his first NASCAR national touring race at Dover By then, hardly anyone will have a standard TV, anyway, because every event will be streamed, and ratings wont matter. Cup Series racing finished with its third consecutive year of share growth, up 14 percent since 2018 and up 8 percent over the 2020 season. As were putting our schedule together, we are ensuring that for these new tentpole events or races in new markets, that we have a network window home for those new events. (Photo by Jonathan Ferrey/Getty Images). Learn more about how Statista can support your business. To say that 2022 is important would be an understatement because its our audition year for the rights deal in 2023. statistic alerts) please log in with your personal account. I have been around and covered NASCAR for over two decades. So even if were competing versus the NFL, we hold up pretty well. Looking back, knowing that its probably best for NASCAR to be on a network channel as opposed to cable, is that a concession NASCAR would have made? This past week, he pitched the idea of a single-elimination tournament, played out within the confines of five Cup Series races on five consecutive weekends. So if we were going to have a partnership with a company the likes of the Fox Corporation or NBC Universal, there needed to be a significant allocation of our races that went to cable to have a network partner as powerful and blue chip in nature as each one of those. 3 min read. It was the most-watched event of the weekend, but down from last years which had 4.75 million viewers. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. And because of the changes weve made as an industry that allows for the scheduling innovation that weve had over the last two or three years, our case to the networks for those network windows is a little bit more palatable. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. This is a BETA experience. TV ratings are no longer the end all be all for NASCAR. Of all the places for Ryan Truex to absolutely turn in a career day, the 31-year-old led a dominating 124 of the 200 laps at his hometown Dover (Del.) It has slowly grown, winning the hearts of many and keeping them glued to the screen until the action is done. This Talladega tv rating doesnt add up FOX has been averaging -500,000 viewers for all of their races this year Theres no way the Talladega viewership couldve increased over 2022, when NASCAR was actually seeing slight increases. Sunday's race in Atlanta, the fifth of the Cup Series schedule, attracted 4.003 million viewers. Or NASCAR could pretty much keep things the way they are and hope to hold on to whoever watches through 2024, when the massive TV contract expires. NASCAR ratings on big rise compared to recent years in 2022 Overall, NASCAR's viewership as an individual motorsport has been in decline. Surprisingly, NASCAR has also outshined other sports. We have a really good relationship with both Fox and NBC. This is a BETA experience. It does not include any additional numbers from the networks. The network windows and broadcast windows have never been more important than they are in 2021. Available: https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022, Immediate access to statistics, forecasts & reports, NASCAR average TV rating in the U.S. 2019, TV rating Daytona 500 in the U.S. 2000-2022, Average TV audience of NASCAR Cup Series finale 2019, Average TV audience of NASCAR Cup Series 2022, NASCAR fans in the U.S. 2017, by ethnicity, NASCAR fans in the U.S. 2017, by ethnicity and party, NASCAR fan opinions on who sports fans are in United States in 2017, NASCAR favorability in the U.S. 2018, by political party, Top NASCAR purchases by fans in the United States in 2017, Racing teams of NASCAR ranked by revenue 2017, Revenue of NASCAR's Hendrick Motorsport team 2006-2017, Revenue of NASCAR's Team Penske racing team 2006-2017, Revenue of NASCAR's Roush Fenway Racing team 2006-2017, Revenue of NASCAR's Front Row Motorsports team 2014-2017, Most active NASCAR sponsors on Twitter 2019, Value of NASCAR's Hendrick Motorsport team 2006-2020, Value of NASCAR's Joe Gibbs Racing team 2006-2018, Value of NASCAR's Stewart-Haas Racing team 2010-2018, Average U.S. TV audience for motor sports events 2011, U.S. TV viewership of selected motor sports events 2011, TV viewership in the U.S. selected National Hockey League games 2011, Age breakdown of Nascar TV audience in the U.S. during 2013 Sprint Cup Series, Fast food consumption among TV viewers 2011, ESPY Awards - number of viewers 1996-2022, Number of viewers F1 Grand Prix broadcasts in the Netherlands 2016, by race, NASCAR TV viewers in the U.S. 2017, by ethnicity, Revenue of NASCAR's Chip Ganassi Racing team 2009-2017, Value of NASCAR's Team Penske racing team 2006-2018, Revenue of NASCAR's Stewart-Haas Racing team 2009-2017, Value of NASCAR's Richard Childress Racing team 2006-2018, Value of NASCAR's Roush Fenway Racing team 2006-2018, Watching frequency of Thursday Night Football in the U.S. 2020, by ethnicity, Top 10 primetime TV programs in the U.S. 2018, Women's professional sports watching frequency in the U.S. 2021, Alec Baldwin impersonation of Donald Trump on SNL viewership in the U.S. 2017, Poll on the most frequently watched TV channels in Hungary 2020, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers), Find your information in our database containing over 20,000 reports. Professional sports adapted as well, understanding, and learning, how to measure viewership and show that value to their stakeholders. The NASCAR Trucks Series averaged 627,000 viewers for 23 races across FOX and FS1 in 2022, +5% from 599,000 viewers for 22 races in 2021 TV Ratings - Martinsville November 1, 2022 Adam Stern from Sports Business Journal reports that NBC earned a 1.52 rating with 2.541 million viewers for Sunday's Championship 4 cutoff race at Martinsville Speedway (Photo by Chris Graythen/Getty Images). How critical is it for NASCAR to have a good 2022 in terms of viewership as you look ahead to negotiating the next TV contract? * Asterisk indicates race was postponed to Monday. Compared to 2019s finale from Homestead, ratings were down 13 percent (from a 2.2 rating) and viewership down 14 percent (from 3.74 million). The Iowa vs Purdue college basketball games was the second most watched event with 3,585,000. If you back up three years to 2019, we did 16 races on a network and 20 races on cable in 2022. Obviously, NASCAR would like to see growth, but looking at the numbers, is NASCAR pleased with where its at right now? The Camping World Truck Series averaged 594,000 viewers, up 16% from '20 and 13% from '19. Use Ask Statista Research Service. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Get the best reports to understand your industry. This was 9% less than last years race in Las Vegas, which attracted a total viewership of 4.396 million. However, NASCAR has been taking major strides as the on-track product is improving, the schedule is being changed, bold decisions are being made, and communication between each party is better. Last year, FOX averaged 4,159,000 viewers per race. So in a world that is more competitive than ever, where Netflix, Amazon Prime and Disney+ and HBO Max and Peacock are all grabbing more eyeballs and more attention, for us to continue to increase from a share perspective of those eyeballs on linear TV, so thats traditional TV, and then to remain essentially flat in viewership over the course of the last three years, theres not a lot of sports properties that can tell that same story. Ill tell you ratings: We would do about 0.9 to a 1.0 to a 1.1 for midweek races (on cable) on a Wednesday, and theres a lot of stress on the industry to do that Sunday-Wednesday-Sunday model. Brad Paisley joined the NBC Sports crew during NASCARs visit to Nashville Superspeedway. Without this postponement, NASCAR's average viewership is up 3% in 2020. April 29, 2023 at 3:55 PM. I also think it's healthy just in terms of the interest. A paid subscription is required for full access. Plus, if NASCAR carries this momentum into the 2023 season, everything will be up again. NBC did the best with what it was given, really, but there were few compelling storylines. We couldnt come on any earlier, frankly, so well run the Clash the weekend before the Super Bowl at the L.A. LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott [+] Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California.
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